The basic element of trade is the network

The basic element of trade is the network

Sometimes we are facing people, who believe that electronic marketing is simply the homepages or net store, and in fact, that kind of things are belonging to the electronic marketing and business. They are in the nucleus of electronic marketing, but there are people, who say that electronic marketing is every way to make business, what is not happening in between the racks and in the front of the cashier.

The thing is that in the electronic business is the feedback, what customers are giving about the merchandise, what they are buying. The feedback consists of the reclamations and technical support, what the company would give to the customers in the case, that they have problems with the merchandise, what they are bought.

One of the major elements in the electronic business is that the customers must feel that buying stuff from the web store is safe, and they would get support for the products when they need it. The thing is that the service must come immediately because the customer would not want to wait two weeks for an answer to some e-mail if they are bought some computer or something else.

In this case, the chat program of telephone call might be the best way to give that support, and the best thing,  what the web store might have is the service, where the customer can send the photograph, write texts and send the images. By using those tools the customer can explain, what is the problem in the product, and the things like connection paragraphs are easier to send to the customer by using photographs if those things are forgotten to put in the box.

And the use of the service by using own language would be the key element in the business application because it makes the service feel good and safe. But the prize of the specialists who are working 24/365 is very high, and that's why the support would be bought from places like India or China, or that support service would have multiple working points around the world, and those service workers need the program, what operates like the Babel, and automatically translates language to another one.

The thing is that artificial intelligence based translation programs and solutions allow using another language than English and the support person can also operate by using Chinese or some other language. The artificial intelligence-based programs are translating those worlds, which are used in the chat to another language.

An idea of that kind of program is it uses English in the center language, and other languages are translated through it, that means that the artificial intelligence would translate the text first to English and then to some other language. That means that the person who writes in French as an example can communicate with the person who speaks as an example the Russian or some other not so often used language and allows also the opponent to use own language.

This kind of solution would be the modern virtual version of the Babel, where people could communicate with every language in the world. If we would write a diagram about the action of that program, in the middle of other languages would be English, and around that would be another language.

And in fact, that kind of systems can translate also speech.  The thing would happen by using the solution what would transform speech to text, and then the program sends that text to the target language, and then the program activates the "text to speech" solution. That kind of things are really exciting, and they can make possible to speak any language in the world by using the mobile telephone and the social media application, what would be connected to that "Babel program".

The artificial intelligence can also use indexing algorithms to make indexes about the type of service request. And that thing would help the system to transfer the service requests to the right specialists and the recruitment company would get the information about the type of the needed specialists. By using that data the HR- management company can start a recruitment campaign for seeking and hiring those persons, whose skills are the needed thing in the company.