One thing that causes uncertainty in new products is uncertainty. Nobody knows how people react to that product. And another thing is how many people will buy that product?
Sometimes even the known company and very big campaigns are not bringing customers who are willing to pay for the product. And without sale, all money and time.
That is put into the R&D process is just a waste of time. Even if some free applications like Twitter are a very big success as freeware doesn't mean that people are willing to pay for them.
That means that free software can be very popular. But nobody wants to buy about the use that kind of tool. In this case, that company will bring some products to markets. There are two big problems.
*How to predict sales? And make sure that people are interested in the product. The main question is how to make people buy the product. Interest is not enough. The thing that is enough is the sales.
*And the second main question is how to price the product. If the product is too cheap. People suspect its quality. If the price is too high, people think that product is too expensive.
The main thing in business is how to make people look at a product. If people are not even looking at the product they cannot buy it. There must be something that makes interest for the product. And then something must cause the need to buy it.
When companies are making products, they want to sell them. Without sales is no company. The company wants compensation for the time and money. That is put into the product's R&D process when it brings the product to shelves. If the product doesn't please customers the entire R&D process is only a waste of time and money.
This is the fact in all products. The physical products or SOAP (Service Oriented Application) have similar problems. The customers are accumulating to well-known actors.
The big size, large marketing capacity, with large networks of customers and recommenders are accumulating people to those actors. The "Accumulation theory" by Karl Marx still lives. The accumulation theory goes like this.
The capital accumulates in the hands of wealthy actors. But the reason for that was unknown in the lifetime of Karl Marx. The reason for that is that people. Who have lots of money or capital are hanging with other wealthy people. Many times those wealthy people are in the leading position in their companies.
And that allows a good social environment to offer also new products. The person who knows some other leader can make offers more freely than some outsider who must ask the audience. And if those people are meeting at dinners or free time. They can discuss the product unofficially before the buyer introduces those products to people with the same rank as that director.
And the internet version of the accumulation theory goes like this: when some company has a large number of customers. That accumulates customers to that company.
The thing is that a large number of customers is bringing more customers.
The customers must buy those products. And they pay money for that. That means customers don't want to try multiple products before they decide do they want to buy the product. So most of the customers choose the well-known product and producer.
So the well-known offerers of the products are more popular than some start-ups. They have an existing network of customers and recommenders. That means the customers and capital are accumulating in well-known actors' hands. This sad thing makes the internet and its products accumulate in the hands of smaller groups of actors.
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