What is the brand? And why should investors avoid bad brands?

In marketing courses, people always talk about the brand. They are saying that some company is a good brands. Or some company is a bad brands. The manufacturer of the product is an important thing. The manufacturer is part of the reputation of the product. 

And one of the reasons for that is simple. The manufacturer is one of the things that are forming the reputation. Things like well-known car manufacturers are the thing that is guaranteed service and high-quality products. 

The stock exchange prices are important for investors. But the reputation of the company is always important. If the company is involved in corruption or some other bad-looking activities, that thing causes bad things to investors. And in the worst cases, the wrong investments and bad brands are causing prosecutions or the loss of the investor's reputation. 

Things that are making brand are: 

*Stock exchange price

*Company

*Is the company's way operate openly? 

*How the company reacts to prosecutions or rumors? 

*Does it allow the audience to see the production environment? 

*Does its workers have the right to talk about that company and its environment on social media without being afraid of consequences? 

*Does the company follow the standards? Like the use of protective clothes and occupational safety. 

*What kind of salaries the company pays?

*Are summer workers returning to that company next summer?

*Products

*Quality of product

*Country where the company operates

*Where did the company acquire its raw material or products?

*Is production environment-friendly?

*Services 

*And the customer service attitude

*Does the company follow laws and support wealthy and legal businesses? (Stay away from corruption)

*Production environment

*Does the company follow western values? 

*Does the company care about its environment?

*What do regular people get from the company? 

etc. 

The last thing is important if the company wants to make large-scale investments for production in some area. If the production requires large-scale factories. Local politicians must support that investment. 

Don't support things that you don't want to tell other people. That makes some countries difficult areas for business. Things like a cheap workforce can cause problems somewhere else. 

When some start-ups will deliver their first products to marketing areas that product should be good. If there are problems or errors in that kind of product it can destroy the start-up. 

And even well-known companies cannot bring unworthy products to shops many times. The sellers will choose a new deliverer if the product is not what it should be. The worst thing is that people buy the product. 

Then they see that the product is not what it should be. So they return the product. And that means if there are errors they must get their money back. 

But then we must realize one thing. If something is wrong in the company's value chain, or marketing chain, that thing can destroy the company. 

The brand is a combination of product and manufacturer. But also some other things are affecting the reputation or brand. And one of those things is the country where the company produces its product. The political and social environments where the company operates on both sides of the production- and value chain are an important part of the brand. 

People expect modern companies. That owned by western companies are supporting western values. 

If a company selects the country where it produces its products by using the wrong categories, that thing causes negative feelings about that company and its products. And if the company cooperates with the wrong partners. That thing causes very bad damage to the image of the company. And that damages the brand. 

Things like a way to make business are one part of the brand. If the company is involved in corruption or violates human rights or pollutes the land that thing could cause catastrophe. Also if the working conditions in some countries are terrible, that thing can cause boycotts. 

https://en.wikipedia.org/wiki/Brand

https://brandproductandmarketing.blogspot.com/

Even the best plan doesn't save the company if it doesn't follow them.

Service is entirety. And all parts of the service must plan well. But putting the plans into practice is also an important thing. If people are not following the plans those plans have no effect. 

So very high-paid consultants can make many reports. They can introduce things but if their customer would not make anything to put them into practice they are just reports that do not affect productivity and profits.

The company is service. That means that all parts of the service must think and plan well. But also the practical application in service and other things is the important thing. The practical service is the thing that impresses the customer. 

The service design of the company should be the dynamic entirety. The workspace, crew, and technical equipment must work for making the pleasing and good service experience. If some of those parts are missing or are not working well that means the service is bad.  And the entirety is not working and the service doesn't leave a good taste. 

Slow internet connections are the main reason why people are choosing another service. But if the homepages are working fine and the thing that is in those pages is the pleasing customer. That person would come into the company and in that case, the good experience of service is the thing that is needed for making a person buy the product. 

The worst mistake that the workers who are working in customer service must realize is that there are sometimes difficult customers. There is always some reason why the customer is difficult. And in some cases, the reason is that the customer wants to buy a large number of the service. When some difficult customer comes into the hotel and wants to see rooms there is a possibility that the person wants to make the business meeting with a large company for selecting the meeting with the prime contractor and its subcontractors for some large-size building sites. 

And in that kind of case, there might need for many rooms. But anyway, even in the case of regular customers the difficult customer always has some reason for being difficult. 

The offerer of the service is responsible that the service people are handling their job. And the thing is that the service crew is not always responsible for bad things. The leaking pipes are not the fault of the cleaners. The company should know what kind of people they are hiring. They should interview people who want to work in that company. 

If we are honest we should understand that if the person who is serving us at the service desk doesn't speak our language that thing is not that person's fault. The company has recruited that person and they should know that there is a language problem. The responsibility to check the qualification of the employees is the offerer of the service. So this is the thing that we should realize when we are getting service. If the raw materials what the company uses are bad even the best masters cannot save that concept. 

But the problem is that the service is entirety. And in some cases, the service that people are buying looks nice. But then there is a problem that the service packages are medley, collected around one big concept. That means there is one well-thought service and then some auxiliary concepts that are not thought so well. In that case, the offerer of the service just hopes that nobody uses the auxiliary services. One of the best examples is the bars that are selling alcohol and food. In that case in the permit application is put that the main product is the food. 

But somehow the main service is turning to sell drinks. In that case, the raw material of the food is getting old. And in that case, the owner must just hope that nobody order food.  But there is the possibility that sometimes some people are buying food like hot dogs. And if the material of the food is not so good as it should be there is a problem. In that case, making the hot dog can take a very long time. 

https://thoughtandmachines.blogspot.com/

Diversity in working life part III (When a different kind of person has superior to us)

Diversity in working life part III (When a different kind of person has superior to us)

One example of the cases, where the majority is not right is when the boss of the company has a different opinion than henchmen because the boss is superior or otherways saying, in a different and this case higher position than others. This is the thing in the position of the boss or leaders and directors. They are giving rules, and other people must follow those orders. If that thing doesn't please, the henchman can start to ask for a new job.

When we are talking about the diversity of working life, we always forget one golden thing in that thing. What if that different person is our superior? What would we do in this case? So even if we would sometimes in our younghood selected workplace, where we can be with similar people, what we are, we might face the situation that the company has been sold and the new owner would come from the Saudi-Arabia.

In that case, we can, of course, change our working place, and say the reason for that is we want to be with similar people, what we are. In that case, we might have a  big problem with the attitudes, if the policy in the company has been that the benefit of the majority has always been first. In that case, the problem is that we cannot kick owners out of the company, and if they would put some controller for us, we cannot kick that person out of the office.

The thing is that in some cases the new owners would use the observer, who would meet new workers and explore ways, what might cause adjusting for the behaves and tradition in some companies. The thing is that in those cases the henchmen must just follow the rules, what the new bosses would give, or they can find a new job.

But when we are facing minorities or different kinds of people in working life, we must ask, why those people give challenges? If somebody talks a little bit slower than others, there might be the reason, that person is the translator, whose home language is a little bit different than other people's language.

And that case would cause things, that we must speak a little bit slower or listen a little bit longer when that person will find the correct words. But those cases would not be problems. This is one version of diversity. So if we think that we can just follow the will of the majority, we must realize, that business life is not democracy.

Owners of companies are giving rules, how people should act in the workplace. And in modern life, we must realize that ownership of the company can change all the time. If the owners would be foreigners or the foreign company has brought our workplace, we can do only one thing. Follow the rules and start to flex, or we can start to make new job applications. The bosses would give orders and others must follow those rules. This is the way in modern working life.

Machine learning as the support of the sales management

Machine learning as the support of the sales management

1. The company would record the phone calls

Machine learning would benefit companies and other actors in many ways. One thing is that the company, what makes sales work would record the phone calls and then collects the database using those phone calls.

Then artificial intelligence would compare the result of the sales speech to the result, what is wanted. The wanted result is, of course, the thing, that the people buy the merchandise. The artificial intelligence keeps a database about the salesmen, who has a perfect voice and would please each group the customers, and that makes possible to choose a certain member of the team to each customer.  And that thing would help the company to use the speech more effective than without artificial intelligence.

The algorithm is searching the length of the speech, and if it complicated it searches the use of the voice of the person, who answers the phone. And that tells the algorithm, is the person really interested in the product. But normally people would not even understand the abilities of artificial intelligence.

2. Algorithms are comparing the telephone calls and results of the calls, and that helps to make a better result

That machine would create the profile of the users, what would buy certain products. And those algorithms can also make profiles of the combinations, what is making certain people buy things. Those groups can be "single living web developers" type sorting of the customers. And those algorithms would also notice if some group of customers would not buy things.

When learning machine makes analyzes it would use many kinds of variables. One thing, what it can analyze is the noise, what be heard in backward. That will tell the artificial intelligence, what is going on in that space. And then it will compare the variables, and if some variables are heard backward when the telephone call is cut. The artificial intelligence notices that the things like the jingle of the dishes are causing the cut of the phone call and that data makes easier to train the salesmen to get better results in their work.

Why some people would not take vaccines?

The thing why some people don't give vaccines to their children is sometimes only selfish. The sick child is a good reason to stay off the work, and that means, that the children are a very good tool to manipulate employers, that the children need parents at home. And if we are very selfish, we would use those children as an excuse to stay at home, if we would not want to go to work.

This can be one reason not to vaccinate children. Other reasons might be that the vaccines, what are given by using the wrong tool like injection when the sugar bite is the recommended thing. There are also cases that the nurse or the other person, who has given those vaccines, have measured the dose wrong. And that is caused the unexpected things like narcolepsy.

The news, what is telling about this kind of things are sometimes causing the situation, that the person is afraid to take vaccines. And if the vaccines are not taken, would that cause the situation, that the person is infected. There is the thing that if the employers would allow giving the vaccines against influenza, that would decrease sick leaves. And maybe that kind of vaccines would deliver in the candies in the future,

The influenza is the thing, what causes the most of the sick leaves from the work. That causes most of the costs of the sick leaves. This thing can tempt the thing that the employer will request the vaccine against influenza in the workplace. In the contract can be mention that the witness about the vaccine must be the requirement to be in the working relationship with the company.

Probably some companies have planned to give vaccines secretly to the employee in the coffee or food, and the reason for that can argument by the financial reasons. The vaccine is cheaper than paying the replacement workers the payments and office payments for recruiting company, which will send the replacement in the short period of warning time. So giving the vaccine to every worker secretly saves money and also uncovers the persons, who are out of work and lie the excuse for influenza. And this can be the trend of tomorrow working life.