Nobody knows how people react to new products.

 

One thing that causes uncertainty in new products is uncertainty. Nobody knows how people react to that product. And another thing is how many people will buy that product? 

Sometimes even the known company and very big campaigns are not bringing customers who are willing to pay for the product. And without sale, all money and time. 

That is put into the R&D process is just a waste of time. Even if some free applications like Twitter are a very big success as freeware doesn't mean that people are willing to pay for them. 

That means that free software can be very popular. But nobody wants to buy about the use that kind of tool. In this case, that company will bring some products to markets. There are two big problems. 

*How to predict sales? And make sure that people are interested in the product. The main question is how to make people buy the product. Interest is not enough. The thing that is enough is the sales. 

*And the second main question is how to price the product. If the product is too cheap. People suspect its quality. If the price is too high, people think that product is too expensive. 

The main thing in business is how to make people look at a product. If people are not even looking at the product they cannot buy it. There must be something that makes interest for the product. And then something must cause the need to buy it. 

When companies are making products, they want to sell them. Without sales is no company. The company wants compensation for the time and money. That is put into the product's R&D process when it brings the product to shelves. If the product doesn't please customers the entire R&D process is only a waste of time and money. 

This is the fact in all products. The physical products or SOAP (Service Oriented Application) have similar problems. The customers are accumulating to well-known actors. 

The big size, large marketing capacity, with large networks of customers and recommenders are accumulating people to those actors. The "Accumulation theory" by Karl Marx still lives. The accumulation theory goes like this. 

The capital accumulates in the hands of wealthy actors. But the reason for that was unknown in the lifetime of Karl Marx. The reason for that is that people. Who have lots of money or capital are hanging with other wealthy people. Many times those wealthy people are in the leading position in their companies. 

And that allows a good social environment to offer also new products. The person who knows some other leader can make offers more freely than some outsider who must ask the audience. And if those people are meeting at dinners or free time. They can discuss the product unofficially before the buyer introduces those products to people with the same rank as that director.

And the internet version of the accumulation theory goes like this: when some company has a large number of customers. That accumulates customers to that company. 

The thing is that a large number of customers is bringing more customers. 

The customers must buy those products. And they pay money for that. That means customers don't want to try multiple products before they decide do they want to buy the product.  So most of the customers choose the well-known product and producer. 

So the well-known offerers of the products are more popular than some start-ups. They have an existing network of customers and recommenders. That means the customers and capital are accumulating in well-known actors' hands. This sad thing makes the internet and its products accumulate in the hands of smaller groups of actors. 

https://brandproductandmarketing.blogspot.com/

The reality in economics is that a boom cannot last forever.

 

The reality in economics is that a boom cannot last forever. And after the boom period, the downturn is inevitable. That is the law in economics. Even the largest marketing areas cannot maintain a boom forever. So the economical downturn in the EUR area should not be surprising. What sizes are the damages that the downturn causes? 

That depends on how fast it is. And how long the boom continued before the downturn. If the boom continues for a long time and then the downturn is very fast the results of that thing are devastating. That thing causes lots of bankruptcies and unemployment. The bad economical situation can turn worse if there is some kind of civil disorder or some kind of suspicion of the central government's skills and abilities to keep order and control the value of currencies. 

The case where inflation brings benefit is the case where inflation turns to deflation. Deflation is the anti-inflation where the value of the currency is increasing. If that thing happens soon after inflation and especially inflation adjustments that bring benefits for people. 

The thing that also causes suspicion is the loss of free information. The thing that accelerates inflation and rises in the prices of merchandise is the case that many people and companies are just moving their savings and investments to another country. When people are selling currency. That causes inflation. And inflation is not a good thing. 

When we are thinking about inflation and exporting merchandise. That means foreigners can buy our products at a lower price if they use some other currencies. But the problem is that inflation is seen in supermarkets and the prices of everyday products are increasing. And normal people are seeing that thing when they are going to the supermarket. 

If we want to get benefit from inflation that requires a situation where we can get more money from the products. Then the value of money must rise and the prices must turn low. That means only deflation brings the benefit from inflation. 

See terms: 

Deflation:

https://www.investopedia.com/terms/d/deflation.asp

Devaluation:

https://www.investopedia.com/terms/c/competitive-devaluation.asp

Inflation:

https://www.investopedia.com/terms/i/inflation.asp

Revaluation:

https://www.investopedia.com/terms/r/revaluation.asp

What is business?

Business is an interaction between the different types of actors. And the business environment is the environment where business makers are acting. Sometimes it is described as the network of actors who sell and buy things. The business parks are an important part of the business environment. But also things like the community where the business makers are acting are as well as or even more important. 

If the business actors face resistance very often, they would not continue their business in that area. In cases when the community is always against business, the actors in the firm might change their operational area. That means they move to the other place.  The company needs a good product and good marketing for making the business successful. 

But also, the environment where the firm acts play an important role in a successful business. An environment that has a positive attitude toward business and entrepreneurship makes especially start-ups easier to launch themselves to markets. The business parks are making an environment where the attitude toward business is favorable. 

The thing is that the business environment requires start-ups and fresh ideas. Things like high-tech companies make the business environment interesting. That thing will bring rise to the entire business community. The question in marketing is how to make people click on certain homepages? 

And how do to confess people, that they should buy some product? If there is some kind of very interesting-looking companies in some business parks. That thing brings clicks to the entire community. The idea is that the business park selects the set of companies that are not competitors. 

And then that business park introduces that set on the internet pages to leads. Who wants to see the services that those companies are offering. 

When we are thinking about the business environment and business parks, their homepage structures could be that on their first page is the list of the companies that are in that business parks. That means the people who are looking for information about some special company or its product would see also other companies. 

https://innovationisonlyanimagination.blogspot.com/

Russian stock markets are diving.

Image: https://markets.ft.com/data/world/countries/russia

Russian stock markets are diving. And that thing is a good example of how military actions are affecting the economy. When we are thinking about things like strong leadership and authoritarianism we forget one thing. In an authoritarian nation, the leased has a different position than, in a non-authoritarian nation. 

In an authoritarian government, leadership has a bigger purpose than in a non-authoritarian government. And that thing means that the words of that kind of leader mean bigger things than in a non-authoritarian nation. 

When we are thinking about the crisis there is always the possibility that the investments would be confiscated. And the other thing that causes uncertainty in marketing is the thing that being fellow with the attacker is bad for business. If there will be some kind of sanctions. That means that those investments to the nation that will get sanctions can cause problems for that investor. 

The thing is that uncertainty in the marketing means that the investors will start to remove their investments from that nation. The thing is that people are afraid the authoritarian and violent governments. And that thing means that the investments to the authoritarian nation would be a hard thing for investors. 

Threatening to use force means that other governments must react to that kind of thing. And that means there is the possibility that investments that are made to that country would be withdrawn. The thing is that the marketing statuses tell about the trust for that country. 

Things like corruption and non-predictable actions would destroy the trust. And without trust nobody makes investments. The thing is that there is the possibility that nobody buys products like gas from Russia. The reason for that might be that the customers are afraid. That Russia would cut the energy shipments. If other nations would not follow its orders. 

When we are thinking the words that Nordstream-2 pipeline is a non-political project we must remember one thing. Nordstream-2 is the thing that brings billions of Euros in Russian cash. And those billions are free to use in all projects including nuclear weapon research. This means that all energy shipment contracts have a political dimension. The problem is that if Russia attacks Ukraine, the energy shipments would be a good political weapon in the hands of Russia. 

If Russia attacks there would be problematic things. One of them is the Russian as a business partner. If the Russian government turns very unpopular in the west. That causes problems with Russian investments in western Europe. 

https://gamesandtehories.blogspot.com/

What literature tells about society?

What literature tells about society?

Litterature or so-called official writings is a very good tool for deciding the attitudes in society. If some publishings are prohibited or censored, that means that something is embarrassing about those texts or writings. There are two ways to make censorship. Another is the official censorship, which is made by authorities, and the other way is that the publishers just refuse the co-operation with writers, whose texts are not pleasing them or the people, who are behind those firms.

But the opposite or mirror-version of the censorship is the books and writings, what are marketed by strong volume. Strong or high-level marketing is telling that somebody, who has money wants that everybody should read those texts. And if the government shares some texts to its officials or quests, that means that in those texts is the agenda, what the government wants to represent for everybody.

That text might be the book, what is written by the leader of the state, what means that the book is offering the window to the mind of national leader, and how the top man wants to see things. And how that person arguments things like how that person became the candidate for the elections, and other cases that would bring the light to decision for staying in power over a couple of elections.

Those things are important when other governments are planning the strategies for that nation and the policy for other nations. If the writer has a strong influence on the internal politics of that nation the profile of that person is very important.

The literature, what is brought to markets by so-called official publishers is the window to the society. And the reason for that is that the writers who are selected by publishers are so-called leading persons in the cultural society and those people want always to be people, who have attitudes and opinions about many things like the environment and social problems. That kind of persons is really good examples, what the people think about some things.

If the books are telling stories about heroism and other important things like wars, that thing tells about growing national spirit. But when we are thinking about cases, where books are telling some kind of wild west hero or old-timer social influential person, that thing would tell that those publications have been changed for some reasons. When we are analyzing the attitudes of the person they are forming in the younghood.

The way how teachers are explaining things are forming the way, how people see things, and of course, people are always against war. When we are looking at things like movements against the Vietnam war, we must realize that there is a couple of things what we must remember. There is a small difference if people are against war, or if people are against the war or campaigns what are made by the USA, and other wars have no mean. This kind of things might be seen, how people are writing about things, what have been happened in the past.

The thing is that the writers, whose texts are published are representing people, who are being young at a certain time, and that means that their attitudes are forming in the certain time in the past. That's why literature is a good window in the things, what government wants people to see. Politicians must know what people are thinking about things like oversees relationships because this kind of things is becoming more and more important.

The published text is showing somehow the attitudes about people, who are leading the cultural things. And culture is one of the best ways to influence to so-called normal people opinions.  When we are thinking about the text, it can transfer feelings, what the living picture cannot transmit. By using text the feelings can transmit precisely. And when we are thinking the text itself, we must remember that the text itself is independent of the platform, where it is published. That's why we should separate Gutenberg from the text what is published.

The "white life" of some secret societies

The "white life" of some secret societies 

When people who are members of the secret societies are claiming, that there is nothing wrong about those societies, people should ask "why that secrecy"? What are those people hiding? When we are talking about satanism, neopaganism, and their connections with pedophiles and drug dealers, we might understand that those things are a good way to make people closing their mouth about the other things, what those people are doing in those secret societies.

One version would be making inner circle stock marketing inside those secret societies. The thing is that pedophile stuff might help those people trust together, and you know, how much money people can make in the wallet if they would get information about the things, what can raise the value of stocks before other investors.

Why people are wanted to drink alcohol in  Disneyland so much, that they want to wait for the membership of "Club 33" even the years? What is so special about that kind of clubs?

Sometimes people misunderstand the meaning of white life. That thing is meaning the purity and honorable facade, what the members of the secret societies are using against the suspects, that everything is not all right. And if the person has the white and bright side, where everything is public, we must remember that this kind of thing sometimes covers the other "black" or non-public side of the person life.

When people are covering their real nature behind the over-honorable public images, we must ask, what those people are hiding? Let's take some example of that kind of secret or non-public society, which are causing polemics all the time. That thing is the "Club 33" in Disneyland.

The reason, what makes that thing so interesting is that in that club is served alcohol, and the question is, why it is so important to drink beer in Disneyland, that person would want the membership of this kind of clubs? Every non-public societies have connected some kind of rumor about the activities, what those people want to hide from the public eye. And secrecy feeds the rumors?

What can we do, if a teenager delivers hate talk and racist propaganda on the net?

What can we do, if a teenager delivers hate talk and racist propaganda on the net?

Here is one thing, when we must realize that we are adults, and probably some of those underage persons have even don't understand things, what they are saying or writing. But there is one thing, what might make some people suspicious, that there is something else than the teenager behind some social media accounts. And if the writings and talking would seem like some kind of press conference of Vladimir Putin, that would mean that somebody else uses that account.

Here we must remember that pedophiles are using the underage person identity in the net, and also hackers and propagandists are looking for the images of cute teenagers, and those images might be used in the account, what is used to benefit those peoples purposes. Sometimes I have imagined, did Zuckerberg even understand, what kind of rock that man put to roll when he started the Facebook. And today Facebook is the only solution and many other social media channels are driving past that solution, what was "the first".

Social media is a very big thing in the world, and also political campaigns can target by using the same method with normal marketing

There are many beautiful things in the case, and one of them is that Facebook grows a very powerful tool for many things, like mapping the political opinions of the users. And also it's powerful marketing equipment, which raises the value of his corporation. Today social media is big business, and there would be billions of dollars, what the marketing companies invest in those actors.

They are creating more effective algorithms, which can be used to make profiles of the people. The same algorithms can use to make the marketing profile of the user, but the same algorithms can be used to uncover the political opinions of the people, and the election campaigns can target to the certain audience same way with normal marketing campaigns.

In some scenario, the politician would just put the crosses in the squares of the form, and then the artificial intelligence would target the campaigns to the persons, who has similar opinions with this politician. This would increase the popularity of some politician. If a candidate would press the button, where reads that this person is strictly against foreign people, the artificial intelligence just selects people, who are against foreigners.

Those people are selected by using the words, what they are writing on Facebook, and that thing helps to find people, who have the same opinions with that politician. In fact, those algorithms can help that inmate to create speeches, what have the best influence on the audience. That means they can pick things from the information, which is share shared on social media, and find the things that are easy to solve by using political authority.

When we are thinking about the value and problems with Facebook is that if Zuckerberg would want to terminate that service, that man needs very much money, because it is used as the marketing tool, and those companies, what are using it as the communication and marketing tool might ask compensation about their work, what they have done in the world of algorithms.

Mobile devices are problematic because the person can push buttons accidentally

Those algorithms are used to collect the data about the things, what people are doing on Facebook, and those algorithms have problems with mobile devices. People are striking the "like" or "dislike" button accidentally when they are using Facebook by using mobile devices. But if the user listens to some song very often, what this person "dislikes" would that mean that the button is pushed accidentally. Those systems can collect data about the words, what people are using, while they are writing on Facebook, and if the words are positive that means that the thoughts about that thing are positive.

That kind of algorithms can also compile those words and clause structures with other accounts, and that thing would uncover persons political and another kind of opinions, and they uncover also if some texts are written by somebody else. Especially if this "somebody else" is writing on Facebook by using multiple accounts. That thing would rise those accounts in the close look of the moderators.

Psychological profiles can use to wrong purpose

One of the most horrifying problems of that profiling is that those profiles can uncover if the person is some kind of serial killer. This kind of data can misuse in many ways, and one is that data, what is collected from Facebook can use to track other that kind of persons, and if some criminal would know the "trigger", what makes that person make the horrifying things, that data can use to target the violence to certain person.

This means that using that data the person, who has necessary skills can use some psychopath as the "torpedo", who makes murders for that actor, and the thing, what makes those people extreme dangerous, is that they feel that they are making the right things when they are making murders for some mafia boss. The serial killer would not have a social conscience, and that means this person ever regret things what this person have done.

And if the profile of the user is made by using long term data collection, the artificial intelligence might notice, if there would be differences with the user, what began to use that social media account and the user, who uses that account in the present day. If the interests and words are suddenly changed, that might mean, the account is taken by some other user, who uses it without permission. Here I mean that using another person's identity in Facebook or any other social media channel is prohibited.

Artificial intelligence and web store give also another opportunity in the fields of politics and entertainment

Artificial intelligence and web store give also another opportunity in the fields of politics and entertainment

In the political campaign, the most important thing is to make interesting speeches, and in that process, the most important thing is to use three or four chapters, which is easy to break up. Each of those parts has a different theme, and if some speeches would collect the audience more effective than others, would those speeches break up, and then the next group of speakers would have those chapters in the different speeches. And that thing is able to use for collecting data about the things, what is interesting about the people, and the artificial intelligence would help to collect the interesting data from the audience.

In this case, the computer program can follow when people are watching some speaker, and also the things than slowing walking speed and looking at some candidate will be interested in the people, who are making campaigns. The same method, what is used to make the products like clothes interesting in the web stores can also be used to make the political leader's permissions interesting and more addictive than ever before.

The political leaders can make them speeches by using the programs, what are using artificial intelligence for indexing the things, what the politician might want to say to the people. And then the politician goes out and starts a campaign in the natural environment. The artificial intelligence would follow the things, like where the people are concentrating the speech, by following the information, what the surveillance cameras and the microphone would send to the system.

The camera would follow the direction, where people are looking at, and the microphone follows the noise, and the thing that the noise level is low, would tell the system that the speech is interesting. Also if the system is complicated enough, the system might observe the facial expression. If most of the people are looking like fascinated and satisfied in some periods of the speech, the politician can make the next speeches by highlight those things what are satisfying people.

The thing how to optimizing the election speeches for satisfying the people, who are electing the members of the parliament. The optimization of speeches means, that the parts of the speeches, what have been satisfied people would be made longer, and the purpose of that thing is to make them more interesting. And profile the things, what are interesting people is made by using the methodology, what is used in the web stores.

As I wrote at the beginning of this text, and in some other texts the profile would start from the biggest things and during the process the mass of the data would grow bigger, and it allows to create sharper profiles about the things, what are satisfying the audience, what will make the campaigns more effective.  At the beginning is the group of people, who are keeping speeches and talk about things. The speeches are involving certain themes, and if some speakers will get more audience than others, the team would see the themes, what the speaker has in the speech, and then the thing, what makes speeches interesting is tried to find out from the themes.

And that will happen by the break up those interesting speeches to parts and deliver those themes to other speakers speeches. Then the theme, what might interest the audience is uncovered, and the thing is that the makers of the speeches would use that data for making the interesting and satisfied parts of the speeches longer.

The thing that is used to find out the part, what is the most interesting, is to use three or four chapters, what each is involving some different themes. If there are too many chapters,  the thing what might interest the electors would be hard to find out, and the three or four chapters are easier to separate. Then those chapters are given to another speaker and the thing what will bring the satisfied looking audience would be the main theme in the next election campaign.

The problem with the new company is to get the clients.

The problem with the new company is to get the clients.

Many people think that the new product always looks like really radical or complicated. The new version of ax might be a revolutionary product as well as some new mobile telephone solutions. The new version of ax might be the thing, what operates like catapult baton, and that thing could be produced by the carbon fibers, and in the rod would equip with the ring, what allows the knife moving backward and forward, what gives the knife of the ax ability to get the more force from that movement.  This is one example of the product, which might not look revolutionary, but what is very effective.

The new companies might have a good product, and a good way to work, but their problem is how to get clients who would bring money to their business. The thing about the new entrepreneurs is that they might have made a good job in their former workplaces and they might have a good reputation, but they would not know anybody, who hires the subcontractors, and another kind of workers, who are working in their own companies. 

Networks are very important in the modern business environment, and if the person would not have good networks and personal connections would the finding the first client be very difficult. When we are thinking about the situation, that the person has just established a company, that would mean, that the role of that person changes by the radical way. 

That person is now outsider from the former company, where that inmate is worked as employed. After establishing the own company, the role for the working life is changing radically the ex-worker becomes the director of the own company. The things what were been automatically done by some other people must now be done by self. The most important thing is to get clients, and the thing is that somebody must then end the contract with some very long term service delivery, if we are talking about micro support or some other immaterial services.

One of the things might seem very easy, but then we must realize, that the long term relationship in the field of the services is making a more personal relationship, what we can ever expect. Getting the first contracts must entrepreneur have a good relationship, who will trust that the person would know what to do in every situation, what the micro support can face in real life. And without a network, what consists the persons, who make decisions for choosing the services is hard to get clients or customer. 

The trust of the company is a very important thing, and that means that there is a large canyon between one or two person company and the enterprise, what have 20 000 workers, and what is the actor, what acts in the multinational level. The competition against those companies are very difficult, and that means the one or two-person company would many times end their business because of the lack of the customers. 

The product, what the company sells is the most important in business life, but how to get the product to the customer is the problem in every corporation, and that's why small companies have always problems in the business life. If the corporation is working in the very innovative and fast renewing and transforming business areas like ICT-sector, must the product, what the corporation would sell be excellent. 

And when the thing, what the company sells is delivered to markets, must that company begin to create new merchandise, because the markets are changing, and the corporation must create new things, that they can work in the top. If the company is the top, that means that it would sell its own products, and that means that the reselling contracts are not so influential than for a company, that operates as the reseller. If the reselling contract will be cut, that means that the business with those merchandises is ended. 

That means that being over the top and prime mover in the business needs very sharp work with research and development areas and its very hard thing. But if the company is creating the product, what is successful would that means gold and honor for that operator in business life. But being over the top means sacrifices and will to create things, what are best in business, and that means something, what people would probably believe. The leaders of that kind of company must tolerate the people, who create new things. The thing what the creator creates must not something, what seems revolutionary, but it might be something, what people would ever think to exist. 

About drugs and marketing the things with them

About drugs and marketing the things with them

The thing is that everything, what is prohibited addicts people, and because we are curious, we want to test everything, what is prohibited. And I personally live in Finland, where marijuana is strictly prohibited, I have sometimes thought that how many people in Finland would travel to the Netherlands every year to smoke that thing. How many people would travel to Amsterdam if marijuana is not legal in that country?  The thing is that this kind of situation, that Marijuana is legal in the Netherlands, but prohibited in other countries has bought very much money to that country because the drug tourists have bought also much other merchandise from that country.

And the drugs are good business for the weapon dealers and another kind of things in the business world. The thing is that keeping the drugs illegal would the government offer jobs for law enforcement, and that is the good thing for the gun sellers. But in fact, I know that many people are thinking, that I will always want to legalize drugs. The thing is that drugs are things that are like alcohol and tobacco. There are many people who don't use those merchandises even if they are legal.

And that thing is a very good thing to think when we are walking on the streets. Many people are not smoke cigarettes or use alcohol. The thing is that every drug is different, and that's why we must speak them as a different kind of products. Heroin and cannabis are not the same, and legalization don't mean that those merchandises would be sold in every market along with candies and other products like lemonade.

And this is the thing, what we are always using arguments when we are saying that some person is naive or childish. But then we must realize, that every time when we are writing something about drugs, we are always thinking that every drug is similar. And the legalization of marijuana is always thing, what is actually the same as the legalization of heroin. After this, we must say, that the legalization of any drug doesn't mean that the drug can sell everybody, who wants to sell those things.

Maybe the legalization of heroin is done in some countries, but the thing is that those persons, who use that thing, must register themselves as users, and that stuff is sold only from the drugstores. And that thing is allowed only for the people, who already are users. With marijuana is the problem, that the government wants to collect the taxes from those leaves. And if the marijuana is legalized, the persons who farm it must pay the taxes as other businessmen do. But the thing is that most users are using that kind of drugs like marijuana.