What is the brand? And why should investors avoid bad brands?

In marketing courses, people always talk about the brand. They are saying that some company is a good brands. Or some company is a bad brands. The manufacturer of the product is an important thing. The manufacturer is part of the reputation of the product. 

And one of the reasons for that is simple. The manufacturer is one of the things that are forming the reputation. Things like well-known car manufacturers are the thing that is guaranteed service and high-quality products. 

The stock exchange prices are important for investors. But the reputation of the company is always important. If the company is involved in corruption or some other bad-looking activities, that thing causes bad things to investors. And in the worst cases, the wrong investments and bad brands are causing prosecutions or the loss of the investor's reputation. 

Things that are making brand are: 

*Stock exchange price

*Company

*Is the company's way operate openly? 

*How the company reacts to prosecutions or rumors? 

*Does it allow the audience to see the production environment? 

*Does its workers have the right to talk about that company and its environment on social media without being afraid of consequences? 

*Does the company follow the standards? Like the use of protective clothes and occupational safety. 

*What kind of salaries the company pays?

*Are summer workers returning to that company next summer?

*Products

*Quality of product

*Country where the company operates

*Where did the company acquire its raw material or products?

*Is production environment-friendly?

*Services 

*And the customer service attitude

*Does the company follow laws and support wealthy and legal businesses? (Stay away from corruption)

*Production environment

*Does the company follow western values? 

*Does the company care about its environment?

*What do regular people get from the company? 

etc. 

The last thing is important if the company wants to make large-scale investments for production in some area. If the production requires large-scale factories. Local politicians must support that investment. 

Don't support things that you don't want to tell other people. That makes some countries difficult areas for business. Things like a cheap workforce can cause problems somewhere else. 

When some start-ups will deliver their first products to marketing areas that product should be good. If there are problems or errors in that kind of product it can destroy the start-up. 

And even well-known companies cannot bring unworthy products to shops many times. The sellers will choose a new deliverer if the product is not what it should be. The worst thing is that people buy the product. 

Then they see that the product is not what it should be. So they return the product. And that means if there are errors they must get their money back. 

But then we must realize one thing. If something is wrong in the company's value chain, or marketing chain, that thing can destroy the company. 

The brand is a combination of product and manufacturer. But also some other things are affecting the reputation or brand. And one of those things is the country where the company produces its product. The political and social environments where the company operates on both sides of the production- and value chain are an important part of the brand. 

People expect modern companies. That owned by western companies are supporting western values. 

If a company selects the country where it produces its products by using the wrong categories, that thing causes negative feelings about that company and its products. And if the company cooperates with the wrong partners. That thing causes very bad damage to the image of the company. And that damages the brand. 

Things like a way to make business are one part of the brand. If the company is involved in corruption or violates human rights or pollutes the land that thing could cause catastrophe. Also if the working conditions in some countries are terrible, that thing can cause boycotts. 

https://en.wikipedia.org/wiki/Brand

https://brandproductandmarketing.blogspot.com/