The term "polarization of information" means that only one version of the data is shared on the Internet. In that model, we have the right to remove all information that is not supporting our conviction. We must only hear things that are supporting our opinions. The same thing happens when homepages or other information somehow feel uncomfortable. Or those things don't support our way to think about them.
We don't have to look at things that we do not tolerate. And that means we can select our sources and information from the homepages that are making us feel comfortable. If somebody disagrees with that thing, we might yell "shut up". And we must not hear people who have counter-arguments.
The problem with the Internet is that the information that people are getting is turning one-sided. We are searching and look at things that feel comfortable to us. And we don't even want to hear counter-arguments. Those are calling in the question or criticize our way to think about things.
A thing called "page rank" determines the place of the homepages in the list of internet searches. When somebody is clicking the homepage, that thing rises its position in the PageRank list. And that causes problems because cool-looking websites and well-known actors are getting more clicks than some little-known actors.
That causes that the information is getting from the point of view of the well-known actors. If some homepage is getting more clicks than others that thing puts it before that other homepage.
The Internet revolutionized information technology and we are facing one thing. We get more information than ever before. But how to select useful information, and what is the correct information? We might forget that people who play an expert might be something else. And separating confirmed and true information from fake news is important.
But the biggest threat is that the diversity of the information is losing. People are clicking only the homepages that are high in the page rank because those pages are first in the list that causes that the information that people get is turning one-sided. We are reading and looking at the information that pleases us.
We are not seeing homepages that are against our conviction because we are not clicking homepages that are feeling uncomfortable. And the problem is that when we are clicking something we are looking for cool highlights. The cool name of the homepages is the guarantee for clicks. And clicks are rising the position of the homepage in the page ranks.
The problem is that we can see decisions only by using the data that is in use at that moment. When we are making decisions. This is why we are making the wrong decision. We cannot officially see to the future. And that is the reason why the decisions are sometimes wrong. We believe that we are safe, but the Internet is spying on us. And the Internet is the ultimate tool for people who want to affect others.
Believing something is more dangerous than we believe. We believe that our computers are safe because we are protecting our computers by using the most effective firewalls that we can find from markets.
But we don't remember that hackers can strike communication between computers. They can record that data or they can put their files in that data flow.
The biggest threat for the Internet is that the diversity of information is gone.
But the hackers are not the biggest threat on the Internet. The biggest threat for the Internet and its ability to share information is that the large-size and well-known actors are getting more audience than the little-known actors.
Because well-known Internet actor gets more clicks than the little known web actor that thing causes that the page-rank that calculates the clicks are ranking the homepages of the well-known actors to the upper position on the screen. And when we are searching for some data, are we ever click the next page in search results?
Because the page ranking favors the well-known actors. That means the information that got from the net is one-sided. The page-ranking system is originally made for commercial use. It should not use outside its purpose.
Page-ranking systems have been created for searching products from web stores. That system is not shared political or some commute information. This is the weakness of the page ranking which is made for serving customers who want to buy sneakers. Page-ranking system uses the same method for sorting other web pages. And that thing makes the information unilateral.
When the page-ranking systems are sorting the homepages of the political parties they are just calculating the clicks that those homepages are getting. This is the reason why the parties. That have so-called "cool names" are getting very much attention. The cool name will bring more clicks. And that is rising the position of the homepages in the page ranking.
The page-ranking that sorts the homepages by calculating clicks is made for making people easier to find sneakers from the net. That thing was important when people were buying something from the net that paid in minutes. But if we are using page-rank (or any other tool). For a purpose that they are not made, that thing causes the unexpected effect.
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